Digital Marketing News 5-31-2019: AI for Marketing & More ai digital marketing

by adminHanoiHalongTour



Watch this week’s TopRank Marketing digital marketing news with Joshua Nite (@NiteWrites) and Tiffani Allen (@Tiffani_Allen). This episode: Are marketers fully exploring the potential of AI? New research results on AI, social advertising, and social media usage on this week’s show. • US adults are using Instagram more than ever, at an average of 27 minutes daily and expected to increase through 2020, while Facebook and Snapchat have both seen a drop in the average number of minutes of use per day, according to new forecast data from consultancy eMarketer. • Recently-released marketing research explores how investing in brand and demand work in B2B, and how they can combine to create a stronger strategy than when solely relying on lead generation, among other findings of interest to digital marketers. • LinkedIn (client) has brought company pages advertising transparency information, available in a new tab allowing members to easily see six months’ worth of sponsored content data, the platform recently announced. • Recently-released report data from Forrester Research shows how smart artificial intelligence (AI) isn’t necessarily always being used smartly among marketers, with 9 out of 10 using it but over 50 percent seeing their implementations come up short. • Social media advertising spending has risen 27 percent year-over-year, topped by a 44 percent increase for video ads, with accompanying impressions also up 20 percent, some of the results of interest to digital marketers in new first-quarter 2019 report data from Kenshoo’s recently-released trends report. Thanks for tuning in, and we hope you’ll join us again next week for a new episode of the TopRank Marketing weekly video news. ,

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Digital Marketing News 5-31-2019: AI for Marketing & More

Digital Marketing News 5-31-2019: AI for Marketing & More

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Digital Marketing News 5-31-2019: AI for Marketing & More
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आप यहां बहुत सारी उपयोगी जानकारी देख सकते हैं।: यहाँ और देखें
आप यहां बहुत सारी उपयोगी जानकारी देख सकते हैं।: यहाँ और देखें

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1 comment

Chris Kindler 13/03/2022 - 4:43 Chiều

Where did you get your brand building metric research? Links?

THANKS!! 🙂

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