How to estimate market size? (TAM or Total Addressable Market) marketing digital e data science fam

by adminHanoiHalongTour



Start with the right foot! Let us improve your pitch deck: gn=video-content Sign Up for Slidebean – 1 month FREE: – What is the Total Addressable Market and How to Calculate it – One of the most common questions we get is calculating a Market Size slide on a startup pitch deck. After so many years at this, I believe I can come up with better market size estimations than I used to. But, in order to explain this in the best possible way, we invited Steve Barsh, an angel investor and one of the managing partners at the DreamIt startup accelerator. In this episode, he breaks down basic definitions such as TAM, what are the most common mistakes made while calculating and presenting this to investors, and how to estimate it properly. Steve will also demonstrate the simple formula applies to every startup, no matter what the industry is. #slidebean #startups #TAM Check DreamIt’s Youtube Channel: Follow Steve Barsh: Did you like this video? Hit those “subscribe” and ring bell buttons, and leave your comments: Join our Discord server for weekly live interactions: Want Caya to wear your Startup T-Shirt in the next video? Send it to us: Follow us on social media! —- Slidebean: Facebook: Twitter: Instagram: Linkedin: —- Caya: Linkedin: Facebook: YouTube: Instagram: Twitter: About Us: Slidebean lets you design professional presentations in seconds using the world’s first slide design platform powered by Artificial Intelligence. By separating the content creation from the slide design, Slidebean allows users to focus on what matters most while taking care of everything else automatically. We can help with your investor pitch deck through our design services. We’ve helped thousands of startups raise capital by either writing and designing the deck; or by redesigning an existing presentation for them. For more information: .

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How to estimate market size? (TAM or Total Addressable Market)

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How to estimate market size? (TAM or Total Addressable Market)
marketing digital e data science fam
आप यहां बहुत सारी उपयोगी जानकारी देख सकते हैं।: यहाँ और देखें
आप यहां बहुत सारी उपयोगी जानकारी देख सकते हैं।: यहाँ और देखें

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44 comments

Nandphal 05/03/2022 - 7:50 Chiều

I love Caya. He is simply faadoo

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Kenny Go 05/03/2022 - 7:50 Chiều

I realized through this video that marketing is by doing own research with mine not searching someones report pay to read. what a lecture what a genious talented man.

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John Smith 05/03/2022 - 7:50 Chiều

I find these sort of videos fascinating. Not relevant to me at all, but I love 'em.

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Ray Hylton Jr. 05/03/2022 - 7:50 Chiều

Thank you!

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Brandon Ho 05/03/2022 - 7:50 Chiều

How would you go about calculating TAM if your company has non-recurring revenue (one time purchases only)

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Isaac Balintuma 05/03/2022 - 7:50 Chiều

This is a very helpful video, but my question is "If you are developing a social media app like facebook, who make up the TAM customers? the advertisers OR the users?"

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-Frosty Fire- 05/03/2022 - 7:50 Chiều

wow

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Bala M 05/03/2022 - 7:50 Chiều

Hi Kaya, How can we calculate TAM for a startup that doesn't rely on a primary price strategy but works on selling data and affiliate markets. Thanks.

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Shreyas Deshpande 05/03/2022 - 7:50 Chiều

Thanks a lot sir. But how to calculate market growth rate as market growth rate is( (market size for 2nd year – market size for first year)/ market size for first year )*100. I'm working on my startup and I don't have previous year data, this is my first year. How can I determine my market growth rate

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Reece Brauer 05/03/2022 - 7:50 Chiều

How would you calculate TAM for a gambling startup where the amount the player spends would vary greatly? I can't even attempt at a ballpark figure because i just don't know.

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Brightree Pte Ltd 05/03/2022 - 7:50 Chiều

Good video. I am a tech startup in Singapore. Hope to get connected with the speakers. Thanks.

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Kozak 05/03/2022 - 7:50 Chiều

wow, thank you, this is gold !!

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Nandini Joshi 05/03/2022 - 7:50 Chiều

This is worthy sharing

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Shrikant Shetty 05/03/2022 - 7:50 Chiều

To all the VCs out there – If you ever find a pitch deck with inaccurate TAM, please send them the link of this video instead of laughing at it. Would be beneficial to both of you.

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Gustavo Mas 05/03/2022 - 7:50 Chiều

I understand that Steve and Dreamit work this way, with a TAM and go-to-market strategy, but, since I'm pitching many different investors, and most of them probably work with TAM, SAM, and SOM, what should I do? I think the TAM on this video is the SOM on others. I don't know which approach to take.

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Shiban Banerjee 05/03/2022 - 7:50 Chiều

This is awesome. But I have a question. In the bottom up process, how do you calculate the TAM for something as universal as WhatsApp? Imagine WhatsApp when they had launched and lets imagine that it charged $1 per user per month for the sake of this exercise. How would you calculate the number of customers at that stage? Any thoughts guys?

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Puneet Verma 05/03/2022 - 7:50 Chiều

Please also elloborate SaM and SoM

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Antonio José Romero Esclusa 05/03/2022 - 7:50 Chiều

Any ideas on how the "customers x price" would work for a lending fintech model ? Did the "intuitive" top-bottom strategy, but reviewing this approach for TAM

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Armstrong Aisosa 05/03/2022 - 7:50 Chiều

GOLD

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Keshav Sharma 05/03/2022 - 7:50 Chiều

Hey I am an early-stage startup founder and had a question about the TAM.

So we are creating wearable AR glasses which is a submarket of wearable devices and we plan to expand our product portfolio overtime to capture more of the wearable devices market.

So as the TAM, should I include the whole wearable device market size (as per reports) or just the wearable AR glass market size?

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Scott Wiseman 05/03/2022 - 7:50 Chiều

Why am I watching an Ad on your Video? Did you pay for this? This could of been your Intro message or even Extro. Make the most use of your Digital Real Estate

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Elijah John Yarra 05/03/2022 - 7:50 Chiều

Is there a really good example slide for TAM?

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Mohammed Atif 05/03/2022 - 7:50 Chiều

wow this is so helpful, thank you, this is really so logical

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Christina Nedialkova 05/03/2022 - 7:50 Chiều

You are not going into detail about pricing compared to the other parts! This shows again how intransparent and difficult it is to set the right price, its framework etc. Can you talk specifically about behavioral pricing in the context of an early-stage startup? It is especially important to define a good price strategy based on the customers perspective in terms of their decision-making process and behavior to not make huge mistakes which a company will regret later.

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pepper five 05/03/2022 - 7:50 Chiều

Every time he is about to say "huge" I'm anticipating a mega sneeze

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Mister E 05/03/2022 - 7:50 Chiều

Man, started calculating my TAM bottom up, my partner is a top down guy

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Rapid SafeGuard 05/03/2022 - 7:50 Chiều

As a cyber security company, This video has solved my problem 🙂 Thank you slide bean. I wanna connect with him.

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Black Vito - Moneyology 05/03/2022 - 7:50 Chiều

This video is extremely informative

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Jeff A 05/03/2022 - 7:50 Chiều

Question: What pricing would you use if you have a three tier subscription plan to calculate the TAM? Would I be wrong to use MRR or ARR? Or will it be the sum total of TAMs for each plan?
Great channel by the way.

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Sagnik Chatterjee 05/03/2022 - 7:50 Chiều

Great content. Please make a video on the assumptions one usually do while calculating TAM, SAM, market sizing. Also, where top down and bottom up approaches are effective.

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Chase Sessoms 05/03/2022 - 7:50 Chiều

This was so damn helpful

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Light Theory LLC 05/03/2022 - 7:50 Chiều

Salam, Great Video of info that the SBA and SBDC centers will NEVER tell you.

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Aditya Bhatnagar 05/03/2022 - 7:50 Chiều

Timestamps

0:00 – Intro

0:31 – Steve Barch and TAM

1:10 – Mistakes startups do for TAM

1:35 – What is TAM NOT

3:36 – How to calculate TAM

5:35 – Examples

8:35 – Pricing

10:05 – Narrowing

10:55 – Slidebean example

12:25 – What investors is looking for

13:45 – Summary

All the best

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Scott Marker - Treasure Valley NIA 05/03/2022 - 7:50 Chiều

Wow! This is a fantastic quick overview for any company of any size wanting to learn how to figure their TAM, total addressable market. Spoilers alter. Most of you are probably figuring it wrong. Thanks for the video!

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Victor Okello 05/03/2022 - 7:50 Chiều

This was of great value!!

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William 05/03/2022 - 7:50 Chiều

You explained this so simply. Thank you as always

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Indian Spirituality Gyan 05/03/2022 - 7:50 Chiều

Thanks for making this video and saving my life

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Al Pacino 05/03/2022 - 7:50 Chiều

Very good.

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Johnny Garces 05/03/2022 - 7:50 Chiều

this was an MBA lecture done in 15 minutes. im in awe

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Rushabh Gorghate 05/03/2022 - 7:50 Chiều

Thank you so much

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Eoghan O Reilly 05/03/2022 - 7:50 Chiều

This sounds very very similar to information posted on an earlier video here. Suspiciously so.
https://www.youtube.com/watch?v=KaftxzizjYY

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Schlenger 05/03/2022 - 7:50 Chiều

This video was quite helpful – but it's nearly the same content as in How To Calculate Your Startup’s Total Addressable Market (TAM) The Right Way | Dose 002 by dreamit

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pmexplore 05/03/2022 - 7:50 Chiều

How will you do a TAM for a tv show?

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