Is Digital Marketing Going to Be Saturated in 2022? digital marketing a day

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Everyone is doing digital marketing, especially after the pandemic. Today I’m going to break down if digital marketing is going to be saturated in 2022. RESOURCES & LINKS: ____________________________________________ Marketing School: Ubersuggest: ____________________________________________ Global digital ad spend will reach $380 billion in 2021. Now, it’s going to even go up more in 2022, 2023, and et cetera. While worldwide digital ad spending achieved a modest 2.4% increase in 2020, it’s expected to shoot up 70% in 2021, according to eMarketer. US social media ad spend reached $43 billion in 2020. Now, I know that’s past now, but still, that was a 20% increase from 2019, according to eMarketer. The answer is, it’s going to be the most saturated environment ever in the history of digital marketing. First off, if you think about content, there’s roughly 1 billion blogs. There’s over 1.8 billion websites. That means there’s roughly one blog for every seven people. So how do you differentiate yourself with content? Use steps. Use data. Mix in your own story. Talk about your experiences. See, people want a fresh perspective. If you don’t give them a fresh perspective, you’re not going to do well. You’re just going to be the same old stuff that everyone else is saying. The second way to differentiate yourself, I want you to spend more time updating your content than writing new content. As I mentioned, there’s more content than we need on this web, so if you update your content, you’re going to rank better because Google wants to keep ranking fresh content over stale content. The third way to differentiate yourself, influencers. And if you think about it, adding an influencer to a brand helps blows things up. Tom Brady. FTX. You see Tom Brady in FTX commercials. You see LeBron James in Tonal commercials. You know, Tonal, the fitness machine where you have machine-based dumbbells or electric weights? That’s the power of influencers. I The fourth thing that I want you to focus on is adding in the upsells and downsells. Conversion optimization is one of the least sexiest topics out there. I don’t create too many videos about it because no one wants to watch them. Our podcast, Marketing School, that I do with my cohost, every time we have a podcast on conversion rate optimization, one of the lowest-watched videos. But if you add in the upsells and downsells with the rising cost of marketing, not just ads, but it takes longer to get SEO results, more expensive to do content marketing, if you do upsells and downsells, you can generate more revenue from each conversion, optimizing your lifetime value, which makes things more profitable. And last, but not least, take an omnichannel approach. Used to be able to build a business from one channel, whether it’s SEO, Google ads, Facebook ads, so a lot of eCommerce sites these days, they just want to rely on Facebook ads. And then boom, Apple makes the iOS privacy change. What happens? The eCommerce companies, whoa, whoa, our ads aren’t doing as well. Yeah, you shouldn’t have been relying on one channel. It doesn’t mean you shouldn’t use Facebook ads or Google ads or SEO, but you need to use them all. You may not be able to use them all from day one, but eventually you can take the omnichannel approach and go after most of the channels. Some may not perform as well as others, it’s okay. Some may not drive as much volume as others, it’s okay. But if you take the omnichannel approach, you’ll do well in the long run and you won’t have to worry as much for algorithm updates. 00:00 – Introduction 01:18 Tip 1 – DO We Really Need More Content? 02:52 Tip 2 – Updating Your Content 03:52 Tip 3 – Booming Of Influencers ( Using They ) 05:34 Tip 4 – Conversion Optimization ( Upsells and Downsells ) 06:45 – Omnichannel Approach If you need help growing your business check out my ad agency Neil Patel Digital @ Subscribe: to learn more secret SEO tips. Find me on Facebook: On Instagram: #SEO #NeilPatel #DigitalMarketing .

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Is Digital Marketing Going to Be Saturated in 2022?
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17 comments

Abhineet Kumar 05/03/2022 - 3:08 Chiều

How many job will be create in digital marketing 2022. someone Please tell .

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Diogo Oliveira 05/03/2022 - 3:08 Chiều

Hello Neil, really nice video! I enjoy it a lot. I have a question about this field. I have a bachelor in Cinema Studies, because i love to produce and edit video content. Recently, i discovered the world of marketing and i finished the free digital marketing course from google. My interest in marketing got bigger. Is my bachelor usefull in marketing (i´m thinking of doing an master´s in marketing and maybe a post-graduate in digital marketing) ? A lot of companies ask for a bachelor (minimum) in marketing or communication, and cinema is a form of communication (video and writting). Should i do a bachelor in marketing? And do you think, i´m to old for marketing (i´m 30 years old)?

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Giselle Gibbs 05/03/2022 - 3:08 Chiều

Great Neil, differentiation is everything. I dont like to use influencers for my business I prefer colabs with other profesionals, I think colabs are a real thing as well

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BNooreen HK 05/03/2022 - 3:08 Chiều

Great content. Thank you! Have a question though. I would like to know which one of these you recommend to choose Business & digital marketing OR social media& web marketing?

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Silas David 05/03/2022 - 3:08 Chiều

I love your contents but I have a problem I found out that I'm interested in so many careers, I want to be a graphic designer, web designer, digital marketer etc. What should I do?

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L. Rocha 05/03/2022 - 3:08 Chiều

This is mostly about content and SEO. Super oversaturated.
SEM and PPC are wide open right now though, my company's been trying to hire for months.

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Rugoshath IM Professionals 05/03/2022 - 3:08 Chiều

Appreciate this video, we would like more

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Bằng Nguyễn 05/03/2022 - 3:08 Chiều

Oh, This is Chanel near 1000K sub.

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john wallace 05/03/2022 - 3:08 Chiều

I’m new to this can anyone tell me if doing this as a side gig like doing digital marketing for smaller businesses from home is possible?

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nafiu akinloye 05/03/2022 - 3:08 Chiều

Hi, Neil Patel. Do you think the niche of selling softwares will be profitable this year, 2022?

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Ozekhome Godsfavour 05/03/2022 - 3:08 Chiều

Amazing and timing Neil. Thanks

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asmae moummou 05/03/2022 - 3:08 Chiều

i am starting a blog in Arabic in a specific niche ; I won't probably get that much traffic right away but I am positive for the next 5 years. what do you think neil?

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Kyle Roberts 05/03/2022 - 3:08 Chiều

Well it isn't Digital Marketing anymore really is it. It's just Marketing. Has our industry ever been saturated? Yes. Do people still have lucrative careers? Yes. The world always makes room for good people.

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Muhammad Ammar Shahid 05/03/2022 - 3:08 Chiều

This is my personal concern that Neil has today talked about. I've been thinking of starting my own little business but was very anxious about the rising ad costs and saturating market. Still, I would love to listen from others, what do they think about starting a business in year 2022.

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Vernon Tolentino 05/03/2022 - 3:08 Chiều

Hi Neil, can you elaborate more on upsell and downsell part? Thanks

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Dávid Beňo 05/03/2022 - 3:08 Chiều

Merry Xmas and a happy New Year, Neil. Thanks for your educational videos.

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só vidio bom novidades 05/03/2022 - 3:08 Chiều

muito obrigado thank you so much

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